Perspective

Franklin J. Parker, CFA, is the author of Goals-Based Portfolio Theory, published by Wiley. In 1738, the Swiss mathematician and physicist Daniel Bernoulli proposed a simple thought experiment: “A rich…

Our 4×4 Asset Allocation philosophy approaches every asset or strategy based on how it contributes to — or detracts from — four goals: Growth, Income, Preservation, and Liquidity. In particular,…